Disclaimers

The first advertisement to be reviewed is an insurance line advert found at http://www.youtube.com/index?client=my-google&desktop_uri=%2F&gl=AU&rdm=m3btww5je#/watch/v=12pCNf9XZQc

The disclaimers found in this advertisement where clearly legally effective, in terms of conforming to the ACCC’s advertising and selling guide (ACCC, 2007). The disclaimers whilst being small in font size could still can be clearly visible and read, as they are all on for a significant duration of time. They are bold, compelling and precise whilst being clear and accurate and worded in precise terms. This was because they were short in length and got straight to the point, whilst using formal language. They did not contradict the main message of advert; they merely added additional information about the representations that they were qualifying. 

The second ad I shall review is a Holden advert found at http://www.youtube.com/index?client=my-google&desktop_uri=%2F&gl=AU&rdm=m3btww5je#/watch?v=mgd69GQh2Cc.

This again has conformed to the ACCC guidelines and is completely legal. The disclaimer is in very small font however it is on for over 30 seconds so viewers have plenty on time to read it. The disclaimer is bold compelling and precise as it gives information on how variance on test results to the car may differ. It was clear and accurate with precise terms used, due to the amount of information covered in the short statement with understandable scientific terminology. It did not contradict the main point of the ad but supported them. In addition the disclaimer was introduced when the representation it was to qualify occurred.

These guidelines had to be followed by a friend of mine when he was creating a video advertisement. The employer sent him all the requirements and he followed them without any refinements.

Overall both ads had clearly legal declaimers in them.

References:

ACCC, (2007). Advertising and selling. Retrieved from: http://www.accc.gov.au/content/item.phtml?itemId=303213&nodeId=036ca4235ebf82478fa3d969c13d94dd&fn=Advertising%20and%20selling.pdf